A Short History of Ferrari

It’s Not Called a Ferrari for Nothing

The classic look of the Ferrari is its blazing race red color (Rosso Corsa) alongside the prominent black steed on canary yellow background topped by the Italian flag.  Bright Colors have been an primary aspect of luxury sports cars for years.

But what is the “Ferrari”, and how did it become so popular?

Ferrari began with Enzo Ferrari’s establishment of the Scuderia Ferrari in 1929.  He didn’t build the company for the purpose of selling luxury sports cars, but to provide sponsorship for the Modena-based amateur car racers and enthusiasts.  Its founder, for a time, successfully raced drivers in Alfa Romeos until he learned of Alfa Romeo’s intent to purchase Scuderia.

This forced Enzo to carry on with Scuderia Ferrari on his own.  What made this great man begin the huge Ferrari sports car empire?

It was a result of the need to finance the Scuderia that forced him to reluctantly sell the very first Ferrari, dubbed the 125 S, in the year 1947.

However, the force that was to become “Ferrari” as we know it today was not the result of a long-term vision of “luxury and prestige”, since Enzo didn’t really want to sell his race cars to the public. What gave the Ferrari its niche market was its beautiful design and ultimate driving experience.

Knowing this particularly interesting history; we jump ahead to the present and we have the sports car giant Ferrari still holding true to its reputation of beauty, elegance and speed.

One of the fastest Ferrari sports car to date is the 2002 Ferrari ENZO, designed by the Pininfarina design house. The new-found speed of the Ferrari ENZO comes from the fact that every bit of the design aspect of this model serves a particular speed or aerodynamic function.

The Ferrari ENZO is a testament to its Formula 1 participation, creating a statement both on the race track and on the exotic and fast sports car lists.

For one, its sleek and pointed front were designed to facilitate the airflow, helping cool the brakes and the engine during the heat of a race.

The entire body is shaped to create effective aerodynamics and reduce drag.

Beginning with the Ferrari ENZO is the option for buyers to personalize the Ferrari’s cockpit in order to best suit their taste and needs.

Enzo Ferrari built an empire on the statement of beauty, elegance and speed.  With its continued patronage for these three values through the years, expect Ferrari to continue being a force to be reckoned with.